What customers want and what businesses think they want are often two different things, which is why personalization can be a huge advantage for businesses and consumers alike. Targeted communications that are relevant and useful can create long-lasting positive customer experiences and impact the business revenue growth of up to 30 percent. Customers see value as a function of how relevant and timely a message is in relation to how much it costs. In other words, how much personal information has to be shared and how much personal effort does it take to receive useful content.
Read MoreIn 2005 Steve Jobs gave his infamous commencement speech at Stanford University. It was six years before people would revisit it and hang on every word out of grief. Standing before the nation's next generation of innovators was the genius who never graduated from college. Jobs told the story of how he came to connect the dots of his past and went on to revolutionize technology.
Read More“You never find a place that is total silence,” Mr. Kagge said. “I’ve been looking, and I have not found it.” Erling Kagge is a 54-year-old Norwegian explorer, author and publisher. The closest he came was trekking to the South Pole, which he reached in early 1993. He was alone in frozen isolation for 50 nights and days. Given a radio to make emergency calls, he’d tossed the batteries on Day 1. “When you start, you have all the noise in your head,” Mr. Kagge said, but by the end “you feel your brain is wider than the sky. You’re a guy being part of this bigness, this greatness. To be alone and experience the silence feels very safe, very meaningful.”
Read MoreTech is not just for tech companies anymore. Nearly every industry has been affected by digital and mobile technologies disrupting their market and no company can afford to ignore the impact of technology, starting with supply chains to customer engagement, and continuous with even more advanced technologies, such as Artificial Intelligence and the Internet of Things. The question is, how do companies rapidly access the technologies that can advance their businesses and integrate them successfully with their current operations?
Read MoreOne week ago, at this year's New York City Marathon, Shalane Flanagan did what no American woman has done in 40 years: she won. The four-time Olympian beat the three-time NYC winner Mary Keitany to win the 2017 New York City Marathon in an astonishing 2:26:53 hours. Her victory came after a seven year-long road of frustrations and disappointments over the past decade, yet she knew she had to persevere, remain patient and keep working hard, in order to get her first major win.
Read MoreContent personalization is all about making the customer journey smoother, helping customers to be informed to make the best choice, which leads to better and quicker sales and service outcomes. In today’s world of short attention spans and rising expectations for a great user experience, content personalisation is inevitable. If applied correctly, it will lead to fewer abandonments, greater conversion rates, better quality sales, but above all happier customers!
Read MoreSearch is changing. If you are a long time user of the Internet and, more specifically, search engines like Google or Bing, you can see how the way we look for information has changed over the past few years. There is no doubt that the search landscape is changing towards a more natural and spontaneous language. Currently, the most accurate way to deliver best-matching results can be achieved through semantic search, i.e. the ability to put typed searches into context. At Palenio we use semantic fingerprinting to organize the world’s information and make it universally accessible and useful.
Read MoreIf you want to win the hearts, minds and wallet share of consumers, a report by Think with Google suggests that companies need to do more than just show up in those I-want-to-know, I-want-to-go, I-want- to-do, and I-want-to-buy moments, They are required to be useful and meet the customer’s needs in those exact moments. This means connecting people to relevant information, if required, in real-time and based on location. Micro-moments are critical touchpoints within today’s consumer journey, and when added together, they ultimately determine the customer experience.
Read More“I guess the reason I started my own beauty company was that I wasn’t patient enough to be a philosopher, nor tolerant enough to be an architect,” Aesop founder and creative director Dennis Paphitis once confessed. The son of Greek hairdressers started the company in 1987 from his hair salon in Armadale with a “quest to create a range of superlative products for the skin, hair and body”.
Read MoreAfter decades of selling products and collecting data about what people are buying, and when they are buying it, Amazon has started cutting out the middle-man by selling self-produced items. Through its AmazonBasics house brand, it sells various types of small items, from iPhone chargers to batteries, and foam rollers to washcloths. It is the sort of stuff that customers might not be too brand loyal over. Whilst Amazon-branded products are obviously recognisable, the company has started to sell products, using a different sub-brands that do not make it clear that they are Amazon-made products.
Read MoreIn collaboration with Volvo, The Telegraph has launched Telegraph Connect, which is a network of communities dedicated to helping professionals grow their businesses and develop their careers. In their latest article, the focus lied on “design thinking”. Although rooted in design and creativity, it is a technique that businesses use to solve particular problems. John Oswald, the former business design director at Fjord, and now global principal of the advisory team at digital innovation consultancy, Futurice, describes design thinking as a cross-section of design, business and technology, brought together to solve human problems.
Read MoreSpeedfactory is the beginning in Adidas’ vision to offer consumers a holistic high-tech experience using revolutionary manufacturing technologies, in-store customisation and interactive digital experiences. Starting with Speedfactory, the company will roll out ground-breaking initiatives in stores and via cutting-edge digital consumer experiences.
Read MoreThere's been a lot of talk in the agency industry about rising competition from consultancies such as Accenture, McKinsey and Boston Consulting Group. R/GA has stared this threat in the face and is challenging the consultancies at their own game. In an industry that’s quickly and constantly changing thanks to technological innovation and consumer behavior, R/GA chairman and CEO Bob Greenberg sees self-disruption as a key business operating principle, one that has served the company well in the past and will ensure its survival in the future.
Read MoreIs marketing a science or an art? According to Alan Schulman, managing director of brand and creative content at Deloitte Digital. it is both. At this year's &then conference, he says that we must understand that marketing is still in the behavioral economics business and not the finite economics business. Hence, we still have to account for human behavior. However, with the insights we gain from data, we are talking about the science of marketing, rather than the art of persuasion.
Read MoreMillennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters. In a world with so many sports options across so many screens, sports fans of all ages are clicking away from unexciting, low-stakes or lopsided games. In addition, Brian Hughes of Magna Global says that the increased need for instant gratification and entertainment, like immediate stats and quick highlights, has funneled some young viewers away from TV.
Read MoreWith its own dedicated fromagerie, microbrewery and Michelin-calibre restaurant, it might be easy to forget you have come to watch the football when you are reclining in one of the premium lounges of Tottenham Hotspur’s new £750m stadium. The 61,000-seat behemoth will feature the longest bar in the country, heated seats with built-in USB ports, a glass-walled tunnel so you can see the players before the game and even a “sky walk” allowing fans to clamber over the roof of the arena.
Read MoreBack in July, the Formula 1 and Snap announced a new global partnership to cover its upcoming Grand Prix races on Snapchat’s curated editorial platform, Discover. The deal marks Formula 1’s first commercial collaboration with a major digital and mobile-first platform, and kicked-off with the coverage of the 2017 Formula 1 Rolex British Grand Prix.
Read MoreCycling, like consulting, is about passion, commitment, and teamwork. It’s about having the confidence to take on challenges and knowing that there are people around to rely on. Put all that together and it’s easy to see why Deloitte decided to sponsor Team Dimension Data. The firm's engagement goes beyond the fan and user experience and will join to help the team become more connected and operationally efficient. Hence, trying to change the face of cycling through technology.
Read MoreUshering in a radical evolution of the user and fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey. Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near-field communication) chip. In June, Apple announced that the iPhone’s NFC chip could now be used on tags that are outside the company’s in-house payment system, and the Nike NBA Connected Jersey is one of the first products to take advantage of that update.
Read MoreIn a market where creativity is a commodity, career opportunities lie in the ability to sell the dream and support the team. Daniel Bonner is Global Chief Creative Officer of SapientRazorfish. He has been working for the company for five years and provided creative leadership at AKQA prior to that for 15 years.
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