There's been a lot of talk in the agency industry about rising competition from consultancies such as Accenture, McKinsey and Boston Consulting Group. R/GA has stared this threat in the face and is challenging the consultancies at their own game. In an industry that’s quickly and constantly changing thanks to technological innovation and consumer behavior, R/GA chairman and CEO Bob Greenberg sees self-disruption as a key business operating principle, one that has served the company well in the past and will ensure its survival in the future.

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