What exactly is digital M&A and how does it compare with garden-variety deal making? The buzz in the world of mergers and acquisitions these days around technology and digital businesses. BCG latest report conculded that one out of every five transactions has a clear link to some form of technology.
Read MoreWhat customers want and what businesses think they want are often two different things, which is why personalization can be a huge advantage for businesses and consumers alike. Targeted communications that are relevant and useful can create long-lasting positive customer experiences and impact the business revenue growth of up to 30 percent. Customers see value as a function of how relevant and timely a message is in relation to how much it costs. In other words, how much personal information has to be shared and how much personal effort does it take to receive useful content.
Read MoreIf you want to win the hearts, minds and wallet share of consumers, a report by Think with Google suggests that companies need to do more than just show up in those I-want-to-know, I-want-to-go, I-want- to-do, and I-want-to-buy moments, They are required to be useful and meet the customer’s needs in those exact moments. This means connecting people to relevant information, if required, in real-time and based on location. Micro-moments are critical touchpoints within today’s consumer journey, and when added together, they ultimately determine the customer experience.
Read MoreMillennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters. In a world with so many sports options across so many screens, sports fans of all ages are clicking away from unexciting, low-stakes or lopsided games. In addition, Brian Hughes of Magna Global says that the increased need for instant gratification and entertainment, like immediate stats and quick highlights, has funneled some young viewers away from TV.
Read MoreAgile development has become popular in conjunction with digitization. It entails frequent interactions between business and IT groups, and it requires widespread acceptance of a test-and-learn approach. Agile work flows create positive business outcomes, such as a more engaging customer experience, streamlined internal processes, and a thriving, collaborative corporate culture. My team and I at Alchemist have been adopting an agile work flow from the start. In turn, this outcome-driven approach greatly enhanced our progress, work environment and culture.
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