Allpress, Bills, Deus Ex Machina and Soho House, four household names that when you hear them, you know what to expect, given that you have an appreciation for tasty food, love a good drink and are in favour of unique experiences. Faced with new food delivery concepts, fast changing consumer preferences and the impact of COVID-19, it takes a special business to stay afloat and the right interaction to create a lifetime of loyalty to stay at the top.
Read MoreTechnology-savvy Millennials are seen by many in the travel and tourism industry as the new key segment to generate much of the targeted growth in the coming years. And, those 1.8 billion people worldwide do display particular characteristics that will heavily influence the future. According to recent data, Millennials are more optimistic and plan to travel more frequently and spend more on travel than boomers in the next five years. This global generation seeks authenticity and is very adaptable yet also has come of age with a built-in expectation of having control of their activities. They want to experience new cultures, blend experiences across different types of trips, encounter and engage with local people and have authentic experiences.
Read MoreWhat customers want and what businesses think they want are often two different things, which is why personalization can be a huge advantage for businesses and consumers alike. Targeted communications that are relevant and useful can create long-lasting positive customer experiences and impact the business revenue growth of up to 30 percent. Customers see value as a function of how relevant and timely a message is in relation to how much it costs. In other words, how much personal information has to be shared and how much personal effort does it take to receive useful content.
Read MoreContent personalization is all about making the customer journey smoother, helping customers to be informed to make the best choice, which leads to better and quicker sales and service outcomes. In today’s world of short attention spans and rising expectations for a great user experience, content personalisation is inevitable. If applied correctly, it will lead to fewer abandonments, greater conversion rates, better quality sales, but above all happier customers!
Read MoreIf you want to win the hearts, minds and wallet share of consumers, a report by Think with Google suggests that companies need to do more than just show up in those I-want-to-know, I-want-to-go, I-want- to-do, and I-want-to-buy moments, They are required to be useful and meet the customer’s needs in those exact moments. This means connecting people to relevant information, if required, in real-time and based on location. Micro-moments are critical touchpoints within today’s consumer journey, and when added together, they ultimately determine the customer experience.
Read MoreAs traditional agencies, consulting firms and system integrators add capabilities and compete head-to-head for brand engagements, marketing leaders gain manifold options within the global digital marketing agency ecosystem. For this year's Magic Quadrant, Gartner looked beyond the ability of global digital agencies to meet current market needs. Rather, they used their analytical lens on an agency's ability to drive client growth through its keen interpretation of marketplace trends and deliver transformational technologies or approaches that meet marketers' future needs.
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