GOOGLE ACQUIRES FITBIT FOR USD 2.1 BILLION

Google parent company Alphabet will buy Fitbit, putting the tech giant head-to-head with Apple in the fitness tracking and consumer health space. The deal values Fitbit around USD 2.1 billion at a fully diluted equity value.The acquisition makes a lot of sense as Google has spent years trying to break into the wearables market with its Wear OS platform, but it has struggled to make a real impact. Fitbit is offering Google an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.

technology, businessNicki Lange4 November 2019alphabet, google, fitbit, holistic healthComment

DRIVEN BY MICRO-MOMENTS: THE FUTURE OF THE TRAVEL INDUSTRY

If you want to win the hearts, minds and wallet share of consumers, a report by Think with Google suggests that companies need to do more than just show up in those I-want-to-know, I-want-to-go, I-want- to-do, and I-want-to-buy moments, They are required to be useful and meet the customer’s needs in those exact moments. This means connecting people to relevant information, if required, in real-time and based on location. Micro-moments are critical touchpoints within today’s consumer journey, and when added together, they ultimately determine the customer experience.

technologyNicki Lange5 November 2017google, mckinsey, customer journey, customer experienceComment

GOOGLE GLASS 2.0 IS A STARTLING SECOND ACT

At Google's big I/O conference in 2012, Glass celebrated it first appearance to the public. It gained immediate attention and it was named Time's product of the year. However, only three years later, it seemed that Alphabet, the parent company of Google, had given up their idea of Glass for good.