Community building, self-optimization, digital gadgets and lifestyle aspiration, all targeted on the mass market. As an amateur sport, running combines every aspect of creating brand relations in a modern way and serves as perfect role model for other sports categories.
Read MoreThe world’s leading brands in sports, gaming and technology starting to come together to give players and fans a more connected experience. Emerging technology is changing the way we engage with sports and converts supporters into avid fans through unique digital experiences and hyper-personalized content. As more immersive experiences become available, sports are attracting more people to experience it live and in the virtual world.
Read MoreAs runners, we are constantly setting new goals, whether it is signing up for a race or just moving our feet a bit more each day. Regardless if you’re a newbie or a 100-mile race finisher, there is always a new goal in sight. Maybe it is simply to start running, beat your last marathon time or best your brother’s or coworkers’ mile record. Now comes the work to make sure you achieve your goal. Gear Patrol tapped nine ultra-runners professionals to learn their secrets for setting big goals, and achieving them.
Read MoreRunning has gained tremendous popularity as a means of getting away from it all and re-connecting with your body and surroundings, while getting fit and sweating out the pressure of the daily life. On the other hand, meditation has also gained a huge foothold, as people turn inward to try and calm their racing minds, regain control, and let go of an overwhelming flood of thoughts.
Read MoreVirtual challenges and runs are part of a growing trend in recreational running: doing a race whenever you can, wherever you can, and still feeling as if you are part of the crowd, even if you are running alone.
Read MoreThis might be your first try at running or an attempt to improve on what you already do. The less sport you have done recently, the more you can expect to improve your distances and speeds. The following words should give you a little overview of the importance of the heart rate to your training and give you an introduction to different training types.
Read MoreIn an often divided world, sport is a unique and important connective tissue that binds people together, both across and within societies. As we think about the forums that unite us as people, regardless of background or beliefs, it is hard to think of many as powerful as the stadiums we fill to cheer for our favourite teams and players, or the fields where we play together for pleasure and exercise.
Read MoreAccording to the people at Brooks, I am not a runner. I am a self-defined runner. Only people that run in a run in a competitive and professional sense can call themselves a runner, says Jim Weber the company's CEO. Around 28 million American run regularly but do not race. They run for personal reasons.
Read MoreIt was in September last year that Hamilton revealed that for health and environmental reasons, he was to become a vegan, removing all animal-based products, such as meat, seafood, dairy, even honey, from his diet. Many people questioned this mid-season lifestyle change. They talked of the potential harm to his "racing edge," due to a possible drop in testosterone, the lack of protein, iron and Vitamin D deficiency. However, the dietary change did not do the 32-year-old any harm. Two months after announcing his switch, Hamilton won the world title, creating history in the process by becoming the first Briton to win four F1 world titles and made Hamilton feel "better than ever".
Read MoreSpeedfactory is the beginning in Adidas’ vision to offer consumers a holistic high-tech experience using revolutionary manufacturing technologies, in-store customisation and interactive digital experiences. Starting with Speedfactory, the company will roll out ground-breaking initiatives in stores and via cutting-edge digital consumer experiences.
Read MoreMillennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters. In a world with so many sports options across so many screens, sports fans of all ages are clicking away from unexciting, low-stakes or lopsided games. In addition, Brian Hughes of Magna Global says that the increased need for instant gratification and entertainment, like immediate stats and quick highlights, has funneled some young viewers away from TV.
Read MoreWith its own dedicated fromagerie, microbrewery and Michelin-calibre restaurant, it might be easy to forget you have come to watch the football when you are reclining in one of the premium lounges of Tottenham Hotspur’s new £750m stadium. The 61,000-seat behemoth will feature the longest bar in the country, heated seats with built-in USB ports, a glass-walled tunnel so you can see the players before the game and even a “sky walk” allowing fans to clamber over the roof of the arena.
Read MoreBack in July, the Formula 1 and Snap announced a new global partnership to cover its upcoming Grand Prix races on Snapchat’s curated editorial platform, Discover. The deal marks Formula 1’s first commercial collaboration with a major digital and mobile-first platform, and kicked-off with the coverage of the 2017 Formula 1 Rolex British Grand Prix.
Read MoreCycling, like consulting, is about passion, commitment, and teamwork. It’s about having the confidence to take on challenges and knowing that there are people around to rely on. Put all that together and it’s easy to see why Deloitte decided to sponsor Team Dimension Data. The firm's engagement goes beyond the fan and user experience and will join to help the team become more connected and operationally efficient. Hence, trying to change the face of cycling through technology.
Read MoreUshering in a radical evolution of the user and fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey. Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near-field communication) chip. In June, Apple announced that the iPhone’s NFC chip could now be used on tags that are outside the company’s in-house payment system, and the Nike NBA Connected Jersey is one of the first products to take advantage of that update.
Read MoreBy monitoring key aspects of your running and fitness progress, you get a better look at your current performance level and what you need to do to keep up the good work or continue improving. The core level of your physiology is being reflected by your heart beats. Your heart is mirroring what you do and how your body is doing.
Read MoreSports have become more competitive than ever and the fan experience is improving exponentially with technological advances. Similar to Nike, who has recently unveiled their new NBA Connected Jersey, the Extreme Sailing Series aims to re-create sailing regattas and turn such into exhilarating sport events, where fan experience comes first.
Read MoreIt only takes a few days to get out of shape. When you stop running for just a week, your maximal aerobic capacity (max. VO2), one of the key running dynamics and physiological measurements, starts to decrease. Two to three weeks without training, and you will add a minute or more to your 5K time. More so, the stroke volume, which is the amount of blood pumped per heartbeat can drop by 10 percent and your muscles' aerobic enzymes may fall by 25 percent.
Read MoreIBM has been Wimbledon's technology partner since 1990 and each year there have been various debates about what makes a great tennis champion and what does not. So, for this years championship, the topic of IBM's debate was around what makes a champion great. For the past 27 years, IBM has measured of 53 million points at Wimbledon and has analysed data from many of the great matches of all time, from Roger and Nadal to McEnroe and Borg, as well as looking at historical match data going back as far as 1877. To answer this question, Jeremy Waite, Evangelist at IBM Watson, read almost 100 articles about “What Makes Great” and collated the 13 highlights from those articles, with advice from performance coaches, famous players and business leaders that think contribute to greatness.
Read Moreadidas shared its first-ever list of future digital trends in sport and fitness. The report reveals predictions about human habits and behaviors that are expected to shape our approach to healthy living over the next few years and how digital technology intersects with health and fitness.
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