Overall, the fitness industry has already been experiencing the massive growth of digital fitness, out-of-studio experiences and connected fitness. Notable platforms, such as Peloton and Mirror, have created enormous awareness, brand recognition and loyal followings. While they offer solutions that are able to fully replace the in-studio experience, they are often supplemental to the physical studio or gym experience. Consumers still desire physical human interaction but often schedules, travel and other issues impede their ability to get to a physical gym. Today’s new connected are combining training, social interaction, gamification and many forms of engagement for the consumer.

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