Is marketing a science or an art? According to Alan Schulman, managing director of brand and creative content at Deloitte Digital. it is both. At this year's &then conference, he says that we must understand that marketing is still in the behavioral economics business and not the finite economics business. Hence, we still have to account for human behavior. However, with the insights we gain from data, we are talking about the science of marketing, rather than the art of persuasion.

businessNicki Lange27 October 2017deloitteComment

WHY DELOITTE SPONSORS TEAM DIMENSION DATA

Cycling, like consulting, is about passion, commitment, and teamwork. It’s about having the confidence to take on challenges and knowing that there are people around to rely on. Put all that together and it’s easy to see why Deloitte decided to sponsor Team Dimension Data. The firm's engagement goes beyond the fan and user experience and will join to help the team become more connected and operationally efficient. Hence, trying to change the face of cycling through technology.

sports, technologyNicki Lange21 October 2017deloitte, cyclingComment