RUF VS. SINGER: IN PURSUIT OF THE PERFECT PORSCHE

The Porsche 911 needs no introduction. It is what many boys dream about in their teenage years. People talk about Turbo, Targa, GT2, GT3 and so. However, recently I came across a post on Petrolicious that looks beyond the stock version of those dream cars. It does not matter how pure, raw, distilled, whatever adjective you like, it just does not matter how good you think your car is, there will always be something that can be improved. And that 'something', RUF and Singer Vehicle Design try to deliver, all in pursuit of the 'perfect' car. 

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TO DO ANYTHING WELL IS A STRUGGLE

"To do anything well is a struggle. You need to give it everything," says Rapha’s founder, Simon Mottram. In fact, this man has certainly thrown it all into creating an one-of-a-kind company that has made him cycle around the the world and gotten to know and work with the likes of Dave Brailsford, Paul Smith, Bradley Wiggins and Norman Foster. Mottram says that the key to Rapha's success was shaped by a three core principles namely: commerce, content and community.

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CITY GUIDE BERLIN

Crazy, colourful and cosmopolitan. Berlin, the German capital, is renowned for its exceptional variety of attractions, its flourishing cultural scene and a way of life that is both fast-paced and relaxed is second to none in Germany. It is wonderful mix of old and new, between the traditional and the modern that set the city apart from the rest.

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EIGER ULTRA-TRAIL 2017

I had run for less than 30 minutes and covered a distance of under five kilometres, when I realized that today was going to be a tough day. In fact, the last weeks leading up to this day have not been as smooth as I had hoped them to be. It took me longer than expected to fully recover from Marathon Des Sables and shortly after I was back in training I picked up an injury on my left foot.

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OCEANIC GLOBAL X EIGER ULTRA-TRAIL

We are a few hours away from the start of this year’s Eiger Ultra-Trail. It is one of the most epic races in the calendar and passes along the infamous Eiger Nordwand. The trail measures 101 kilometres and holds over 6700 positive meters of altitude in hand. Whilst Marathon Des Sables was a challenge in its own way, the Eiger Ultra-Trail will be the most demanding race I will have competed in to date. It is a stunning course that guides us through the Swiss Alps and along some of the most beautiful trails in Europe.

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HOLISTIC HEALTH: NEW MARKETING OPPORTUNITIES

According to a study by Zogby Analytics, 87 per cent of millennial constantly have their smartphone by their side during day and night. Whilst technology has already made an immense impact upon us, smartphones in particular are transforming ourlives. We are turning to our smartphones when we need something, whether it is a forgotten word, a better price, or directions. Customers want instant answers.

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CITY GUIDE MUNICH

It may be best known for Oktoberferst, but Munich has more to offer than just beer. The Bavarian city has a grandeur and beauty to rival many European capitals. It offers more theatres and galleries than anywhere else in Germany, as well as an array of outstanding restaurants and cool bars. Munich is a metropolis rich of German heritage and tradition, but with an international flair, and a view of the Alps on the horizon.  

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HOLISTIC HEALTH: TURNING HEALTHCARE INTO A GAME

Combining the success of social networks and fitness, companies like Strava, Freelethics, or Runtastic have accumulated millions of active users and supporting those to live a healthier life. One of their keys to success is the use of gamification, which according to Deterding et al. is defined as the use of game elements in a non-game context. It takes inspiration from Behavioral Economics and plays with certain irrational behaviours of people.

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HOLISTIC HEALTH: NUDIGING PEOPLE TO THEIR BEST SELF

Behavioural Economics ("BE") is a step change in our understanding of how people behave; it can be used to transform the way people make economic and personal choices including those related to an organisation’s services. In particular, it challenges the view that people make decisions rationally. According to behavioural economists, Cass Sunstein and Richard Thaler, utilising choice architecture helps organizing the context in which people make decisions. It means reducing choice overload by integrating indirect suggestions and using positive reinforcement towards a favoured outcome.

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