"To do anything well is a struggle. You need to give it everything," says Rapha’s founder, Simon Mottram. In fact, this man has certainly thrown it all into creating an one-of-a-kind company that has made him cycle around the the world and gotten to know and work with the likes of Dave Brailsford, Paul Smith, Bradley Wiggins and Norman Foster. Mottram says that the key to Rapha's success was shaped by a three core principles namely: commerce, content and community.