Clif Bloks Energy Chews provide quick, chewable, energy to athletes while training and racing. Bloks come in six 33-calorie cubes, with sleek and portable packaging, making it easy to customize and track caloric and electrolyte intake during long outings and races.
Read MoreCombining the success of social networks and fitness, companies like Strava, Freelethics, or Runtastic have accumulated millions of active users and supporting those to live a healthier life. One of their keys to success is the use of gamification, which according to Deterding et al. is defined as the use of game elements in a non-game context. It takes inspiration from Behavioral Economics and plays with certain irrational behaviours of people.
Read MoreBehavioural Economics ("BE") is a step change in our understanding of how people behave; it can be used to transform the way people make economic and personal choices including those related to an organisation’s services. In particular, it challenges the view that people make decisions rationally. According to behavioural economists, Cass Sunstein and Richard Thaler, utilising choice architecture helps organizing the context in which people make decisions. It means reducing choice overload by integrating indirect suggestions and using positive reinforcement towards a favoured outcome.
Read MoreConnecting devices are the next innovation in the ongoing movement towards a holistic and digitised health system. They are meant to integrate seamlessly with the users’ daily life and making data collection convenient, automatic and seamless. The Internet of Things has shifted the concept of self-measurement to that of self-monitoring and, to that of self-management, writes the Deloitte Center for Health Solutions.
Read MoreThe World Health Organisation ('WHO') defines ”electronic health ('eHealth') as the use of Information and Communication Technology for healthcare purposes“. According to the European Commission eHealth Action Plan 2012-2020, it encompasses a range of services and systems that cover "the interaction between patients and health-service providers, institution-to-institution transmission of data, or peer-to-peer communication between patients and/or health professionals“. eHealth can benefit citizens and patients, professionals, but also organisations and public authorities. When applied effectively, it has the potential to deliver a more personalised and costumer-centred healthcare, which is more targeted and efficient.
Read MoreThere is tremendous potential within the health and fitness market to promote physical activity and to create a fully integrated and holistic customer experience for society, especially to benefit millennials.
Read MoreOne click, two clicks, and my boots were binded to my skis. I found myself at the starting grit of Der Weiße Ring. Der Weiße Ring is one of the most epic ski races, in fact it is the longest ski race in the world. It is 22 kilometres long and takes the participants from the top of Lech into Zürs, through Zug and back to the bottom of Lech. Over 1000 ski fanatics dare to undertake this adventure, which includes taking eight ski lifts and covering over 5.500 meters of vertical gain. The course record had been set by Markus Weiskopf and sits at 44:10 minutes since 2010.
Read MoreMany people have asked me: ”Why do you run?” Why do you run for 42,195 kilometers? Why do you dare to compete in a race that lasts for more than 24 hours? Why? Unfortunately there is no single answer. In fact, there are multiple reasons for “why” I tie my running shoes everyday. Let me begin.
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