Unsplash did not start to reinvent an industry. Unsplash had started because Mikael Cho and his friends thought it might be useful. Unsplash is a community where anyone can share high-resolution photos for anyone to use freely. It began as a Tumblr blog with ten leftover photos from a photoshoot. Instead of letting those sit dead in a hard drive, they decided it would be better if they were put to use to move other creative projects forward. "We believed the good from giving our images away would far outweigh what we could earn if we required payment or credit" says Cho about why he started Unsplash.

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