THE LUXURY INDUSTRY’S FIGHT FOR THE NEXT GENERATION

Louis Vuitton, Gucci, and Hermès are battling for young consumers and to win over the hearts, minds, and dollars by trying to engage them through social media, storytelling and streetwear. Millennials and Gen Z are expected to account for 45% of all luxury spending by 2025, so it makes sense to earn their loyalty when they are young that could help to increase the size of the market from Euro 295 billion to Euro 305 billion by 2020.

businessNicki Lange29 July 2019millennials, luxury industry Comment

MILLENNIALS - COMING OF AGE

Millennials are poised to reshape the economy. Our unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come. Goldman Sachs has created an interesting infographic that looks at some of the trends that will shape the new economy of Generation Y.

lifeNicki Lange23 August 2017millennialsComment