Depop, the fashion resale marketplace beloved by Generation Z, will be acquired by Etsy for USD 1.6 billion, underscoring the growing influence of clothing resale platforms. Etsy aims to advance its leadership in community-driven and differentiated marketplaces within the rapidly growing resale sector, especially serving the upcomingGen Z audience, offering an ideal fit with Etsy's marketplace M&A criteria.
Read MoreJust a few years ago, most luxury brands stayed out of the consignment and resale conversation. Some went so far as to speak against it, wary of counterfeit goods or the prospect of losing their market share. Gucci has recently announced a partnership with The RealReal, including a special Gucci e-shop stocked with consignors’ items as well as merchandise brought in directly from Gucci.
Read MoreDepop was launched in 2011 when Simon Beckerman, an Italian entrepreneur, decided to make a new, hip online marketplace by creating an app that merged editorial and sales. He realised most of the decision-making in buying fashion was based on social references. So, his team designed the app with Instagram-style features, with “follow” and “like” buttons, comments and chat, already familiar to social media users.
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