Foot Locker announced it is acquiring atmos for USD 360 million to give them a strategic foothold in Japan, a market it estimates to be worth USD 6 billion. Atmos, focused on a niche of young, discerning shoppers, owns just a slice of that. Its sales last year were approximately USD 175 million. But the deal will still help Foot Locker expand in the fast-growing Asian market, and further into the premium end of sneakers and streetwear.

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