A BREAKOUT BRANDING MASTER CLASS FROM GLOSSIER, SWEETGREEN, AWAY, AND WALKER & CO.

Salad. Suitcases. Razors. Face wash. None of these products typically race eyebrows and inspire enthusiasm. However, when associated with certain fast-growing ventures, the reactions may change. Sweetgreen’s Nicolas Jammet, Away’s Jen Rubio, Walker & Company’s Tristan Walker, and Glossier’s Emily Weiss talk to Fast Company about creating products that provoke passion.

The leaders behind those young and innovative brands discuss what made them create their products, how to build a cult following, why storytelling is crucial and the challenges it brings to leverage the digital world to sell a physical product.